1) The shape should not be like blocks but various forms like sculpture, streamlined, aerodynamic, taper should be used. 2) The component should be symmetrical at lean about one axis. 3)proper shape of a product help to make the product more attractive. 4) The shape of the product should be regular, even & proportionate Regarding Colour: ……….Any 2 pt : 1 M Each 1) The colour and shape of component should be such that in should attract appeal and impress customer. 2) The colour should match with conventions, moods e.g.